Khalifa Kush came to January Third to rebrand ahead of a big growth year. Last year, brand had just a logo, stamped in gold foil, on a series of packages. So we set out to change that, building a holistic brand story and modular visual toolkit as bold and full of life as the man himself.
From building a brand story and strategy to fully reimagining visual design — from the website to type, color, package design, and social content — we built a strong, cohesive cannabis brand.
This professional campaign titled 'Khalifa Kush Brand Development' was published in United States in February, 2021. It was created for the brand: Khalifa Kush, by ad agency: January Third. This Design medium campaign is related to the Tobacco industry and contains 7 media assets. It was submitted over 2 years ago by Partner: Maggie Winters of This January.
Advertising Agency: January Third, Washington, DC, United States of America
Photographer: Jason Landis
Director: Tyler Serebreni