How do I achieve the professional weight I want? By opening the right door? By challenging what my parents think? Or by getting lucky. No, it is achieved with a degree that tilts everything in my favor. At CERTUS I had the training the business vision and flexibility necessary to have a weighty degree in less time than others. With more possibilities for promotion. More salary than other graduates and more opportunities in the companies I want. You too can rise With a weighty degree At CERTUS Bachelor's degree equivalent to university Eight locations nationwide
A WEIGHT TITLE, In creativity power your vision business to make a difference. Curricular plans 100% designed with employers from the TOP 5t of the most recognized companies in the country.
A WEIGHT TITLE. In finance it gives you more job opportunities. +2,000 exclusive calls with TOP companies since the 1st cycle.
A WEIGHT TITLE. In business it gives you better job opportunities. More than 90% of the TOP 10 best companies in the country look for CERTUS talent.
Description
In Peru, there are many educational institutions that offer technical and professional degrees, and CERTUS stands out in that market. They provide high-quality education and a valuable degree. People want to train quickly so they can start earning money as soon as possible, so they look for programs that prepare them well for the workforce.
CERTUS did just that, creating a program that allows students to be job-ready in a short amount of time, with a degree that is highly relevant to companies. This "Degree with Weight" relieves students by taking the burden off their shoulders and giving them the perfect qualification for the job market.
The idea was to capture attention with a giant diploma, sparking interaction and shares on social media. Additionally, Certus highlighted its flexible and modular educational offering, allowing students to graduate quickly and increase their employment opportunities.
This professional campaign titled 'The degree that gives you the weight the job market demands.' was published in Peru in August, 2024. It was created for the brand: CERTUS, by ad agency: Humans. This Digital, Film, and OOH Outdoor media campaign is related to the Education industry and contains 4 media assets. It was submitted 20 days ago by Creative Director/ Art Director: Leonardo Gómez Gómez of Humans Peru/ Cumbia SCH.
Credits
Creative Agency: Humans Peru
General Director: Eduardo Velasco
Strategy Director: Sebastián Gonzalez
Creative Director: Leonardo Gómez Gómez
General Account Director: Patricia Montoya
Creative Writing: Nicole Giurfa Sanguineti / Leonardo Gómez Gómez
Art & Graphic Direction: Christopher Gálvez/ Diego Montenegro/ Sergio Carbajal
Account Executive: Claudia Camarena
Client: CERTUS
Design and Production Coordinator: Nanci Fuentes
CERTUS Product Owner: Katia Bravo
Brand and Campaign Coordinator: Stephany C. Chill.
Director: Maria Jose Henao
AD: Gonzalo Mimbela
General Production: Carlo Fernandini
Executive Production: Majo Varillas
Art Direction: Denisse Ampuero
Photography Direction: Christian Valera
Gaffer: Justo Diestra
Technical Assistants: Miguel Angel Moran, Liberman Acosta, Renato Diestra and Carlos Orlando Perez
Camera and Lights Rental: PCR
Camera Operator: Angel Ascue
Focus Puller: Grecia Aviles
Data: Alonso Arroyo
Video Assist: Iandel Salas
SteadyCam: Guillermo Garcia
Field Production: Carmen Tineo
Field Assistants: Maria Alejandra Contreras and Dalila Ramirez
Art Assistant: Evelyn Torrejon
Props: Jose Silva, Luis Alberto Palacios and Freddy Condezo
Runners: Karol Tineo and Harry Soto
Costume Designer: Fernando Velazco
Costume Assistant: Grecia Bravo
Makeup: Katiuska Herrada
Logistics: Leomar Barrios and Daniel Araujo
Set Design: Anibal Mejia
Effects: Fernando Leiva
Colorization: Eduardo Arriagada
Offline: Roberto Temoche
Security: Victor Condezo
Audio Post Production: Audiocast
