Description
In a world where we have seen it all, done it all, there is still one untouched land ready to be explored: Saudi Arabia.
Ever since Saudi started to open to the world, some explorers decided to embark on an unprecedented adventure.
In many ways, it was as if they had landed on a different planet.
Little by little, they discovered breathtaking landscapes, in a country as vast as a continent.
They discovered a unique culture, a land of storytellers. They discovered and met exceptional people, curious and heartful, a new generation of women and men embracing changes in an unprecedented momentum.
To pay tribute to this momentum, to all those changes taking place in Saudi Arabia, we chose to portray a woman, who travels alone throughout the country, discovering the beauty of its landscapes, the strong cultural heritage, and the amazing hospitality of its people.
She has been the first, but she will not be the last as, now, This Land is Calling.
The Saudi Tourism Authority and its new strategic agency BETC Paris reveal “Saudi Odyssey” their new compelling global campaign directed by acclaimed director Antoine Bardou-Jacquet (Partizan), with a special music score by renowned composer Guillaume Roussel.
This professional campaign titled 'This Land is Calling' was published in Saudi Arabia in August, 2024. It was created for the brand: Saudi Tourism Authority, by ad agency: BETC Havas. This Film and OOH Outdoor media campaign is related to the Travel and Tourism industry and contains 6 media assets. It was submitted about 2 months ago.
Credits
Brand: Saudi Tourism Authority
Brand Managers: Fahd Hamidaddin, Raad Alkhanbashi, Arcan Murshid, Lama Alhanaki, Rayan Akhonbay, Lulua Alrodhan, Yazeed Almujalli
Ad Agency: BETC Havas
Agency Managers: Bertille Toledano, Guillaume Espinet, Baptiste Lerousseau, Vittorio Lucchini Gilera, Yasmine El Boury, Simon Leroy, Capucine Delort
Executive Creative Director: Alasdhair McGregor
Creative Director: Guillaume Rebbot
Art Directors: Caroline Grimprel, Landry Stark, David Lesage
Copywriter: Alexander Choat
Music Creative Directors: Adam Ghoubali, Sidney Guillen
Strategic Planners: Mattia Bellomo, Kylian Duguey
Creative Resource Coordinator: Helene Guillaume
TV Producers: Karim Naceur, Heloise Roussier, Jennifer Braux
Photographers: Julien Soulier, Caroline Grimprel
Art Buyers: Isabelle Mocq, Stephanie Giordano
Production Company: Partizan
Director: Antoine Bardou-Jacquet
Sound Company: GUM
VFX Company: Rodeo FX
