Description
In Colombia, pizzerias close at 11 p.m., right when parties are just getting started. Since 70% of orders are still made by phone, Poker beer took over the phone lines of closed neighborhood pizzerias and redirected the calls to their own secret kitchen. Every order was made with authentic pizza from partner shops and delivered with a Poker beer. The process was seamless for customers, who continued to dial their usual pizzerias, unaware that their call was being rerouted. By the time they received their order, it felt like business as usual—except with the added bonus of a cold Poker beer. Now, everyone knows that after 11 p.m., the party continues with pizza and Poker, ensuring that no good time has to end early.
This professional campaign titled 'Pizza & Poker Call' was published in Colombia in May, 2024. It was created for the brands: ABInBev and Poker Beer, by ad agency: DDB. This 360°, Audio, and Integrated media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 20 days ago.
Credits
CREDITS:
POKER AB Inbev
CMO: Álvaro Luna
Brand Director: Mariana Cárdenas
Brand Manager: Eric Bernard
Brand Manager: Santiago Díaz
DDB Colombia
CCO: John Raul Forero
Managing Director: Javier Ducuara
Account Executive: Diana Alcalá
Head of Art:Javier Soler
Creative Director: Brenja Jácome
Creative Director: Charles Andara
Art Director: Natalia Castro
Art Director: Felipe Villalobos
Copywritter: Daniel Canté
Copywritter: Mayra Granados
Motion Design: Jim Salcedo
Motion Design: Carlos Sánchez
Executive production: Tatiana Olivera
PRIMO CONTENT
General production: Marcela zabaleta
Executive producer: Will Ardila
Director: Gina Medina
Photographs: Sergio Agudelo y Gabriela Molano
