Description
Known as the country of the sun, Brazil is defined by its beach culture and outdoor lifestyle. Still, even here, people often struggle to fully protect their bodies. Many end up with sunburned patches after a day at the beach simply because they couldn’t reach certain areas, particularly when alone.
With this in mind, Coty and its sunscreen brand Cenoura & Bronze turned this everyday challenge into a lighthearted, educational activation about full-body sun protection.
Created by Fbiz, the idea introduces the “Anti-Toast Hand”, a playful accessory that helps spread sunscreen evenly on hard-to-reach areas, reinforcing the importance of complete protection.
The concept comes to life in a digital film where characters struggle to apply sunscreen on their own, until the “Anti-Toast Hand” offers a simple solution.
According to Regiane Bueno, VP of Marketing at Coty Brazil, “Cenoura & Bronze has a long-standing connection with Brazilians under the sun. With this activation, we turn a common situation into an invitation to raise awareness about complete sun protection.”
The initiative is amplified through digital content, influencers, and real-life demonstrations of the accessory.
As Rodrigo Guimarães, VP of Creative at Fbiz, says, “Talking about sun protection doesn’t need to feel didactic, we chose to wrap education in entertainment.”
This professional campaign titled 'Anti-Toast Hand' was published in Brazil in April, 2026. It was created for the brand: Cenoura & Bronze Sunscreen, by ad agency: Fbiz. This Integrated medium campaign is related to the Health industry and contains 4 media assets. It was submitted 18 minutes ago.
Credits
Client: Coty
Product: Cenoura & Bronze Sunscreen
Agency: Fbiz
Title: “Anti-Toast Hand”
CEO: Fernanda Tedde
VPs, Creative: Filipe Matiazi and Rodrigo Guimarães
Executive Creative Director: Diego Guerhardt
Creative Directors: Zé Luís Schmitz and Rafael Pavelegini
Creatives: Myrella Araujo, Débora Caprioli, Felipe Queiroz
Business: Janaína Luna, Thati Bissoli, Julia Godoy, Larissa Santiago
Media: Verusca Casciano
Strategy: Vitor Amos, Heloisa Guernieri, Lucas Nunes
Social Insights: Laise Alves, Juliana Luccas
Content: Vanessa Vieira, Renê Thomé, Matteus Guimarães, Camilla Pires and Luiza Ozaki
Project Management: Patricia Rogoski, Fernanda Scheidt, Alaide Caires, Mariana Apaz, Vitor Gabriel
Client Team: Regiane Bueno, Paulo Carneiro, Gabriela França, Kim Lopes, Ariane Caramez, Alyssa Gatti, Tatiane Faria and Marina Leonel
RTVC: Fabiano Beraldo, Luana Trentin and Patricia Oliveira
Production Company: Ambiência
Executive Producer: Jones Monteiro
Account Manager: Fernanda Castro
Director: Ana Letícia Zimmermann
Head of Production: Julia Nakazawa
Director of Photography: Lucas Rachinski
Camera Assistant: Felipe Novello
Casting: André Ferreira, Diana Machado, Felipe Novello, Fernanda Castro and Raphael Tschumi
Audio Production Company: CANJA
Music Direction: Eduardo Karas, Filipe Resende and Bruno Vieira
Head of New Business: Lari Storch
Executive Producer: Claudio Leal
Project Management: Flavia Medeiros and Kaleb Oliveira
Audio Production: Diego Zorrilla
BVM: 3D creation, product development and production
3D Artist: Edwy Araujo
