Daymares

In today’s world, waking life can be a nightmare. From minor annoyances to genuinely uncomfortable moments with family, coworkers or strangers, being awake comes with countless jump scares. Sleep, by contrast, is nature’s great escape. A blissful, quiet oasis … at least it’s meant to be.

This insight is the root of Casper’s first major brand campaign in 4 years: “Daymares.” Developed by creative agency Orchard, the campaign leans all the way into common, uncomfortable daytime moments, amplifying them with a horror film flourish to create a blend of humor, sophistication, and emotional truth.

The tagline for the campaign, “Goodnight, Day”, succinctly reminds us what Casper offers - a night guaranteed to end well, no matter what happened during your day. Defined by comfort, durability, and quality, the brand has long been a staple in the sleep space. The campaign aims to reestablish Casper as the leader in superior sleep, pushing it back to the center of culture after a hiatus from any major brand campaigns.

In one, “Birthday Boy,” a man endures an awkward birthday celebration at a theme restaurant that takes a strange turn when he looks up to find the restaurant’s mascot staring him down. The tension dissolves as the scene cuts to him resting peacefully in bed on his Casper mattress.

In “Crowded,” a woman is uncomfortably pushed to the back of a packed elevator as an alarm blares, heightening the claustrophobia. The chaos gives way to calm as she’s shown at rest on her Casper Snow Max mattress.

In “Poor Connection,” a businessman struggles through a frozen video call, repeatedly asking if anyone can hear him. The stress cuts to silence as he’s shown asleep, supported by Casper’s Zoned Support™ system.

The campaign goes live today nationally across OTT and Digital. It marks the first work to stem from Orchard’s partnership with Casper.