Anmol Biscuits

Anmol Kalakaar - Celebrating Unsung Artists...

Agency: Meraqi Digital

Anmol Kalakaar | Celebrating Unsung Artists... | Introduction - Durga Pujo in West Bengal

Anmol Kalakaar | Celebrating Unsung Artists... | Mritshilpi - Episode 1 - Durga Pujo in West Bengal

Anmol Kalakaar | Celebrating Unsung Artists... | Dhaaki - Episode 2 - Durga Pujo in West Bengal

Anmol Kalakaar | Celebrating Unsung Artists... | Electrician - Episode 3 - Durga Pujo in West Bengal


In West Bengal, the fervour of Durga Puja is a breathtaking spectacle. It unfurls with an unwavering devotion that radiates from every corner, as skilled hands meticulously shape awe-inspiring idols, light men create spectacular installations and dhakis play the dhak all around – the Durga Puja feel is unbelievable.

Yet, amidst this grandeur, one question remains: Do we truly appreciate the craftspeople behind these marvels the recognition they deserve?

This campaign, a 3 part series with one main film focuses on paying homage to the artists behind Durga Puja: the idol makers, dhaakis, and electricians.

Idol Makers: These skilled artisans create the magnificent idols that grace pandals and receive our devotion during Durga Puja. Their craftsmanship brings the deities to life, capturing the essence of the festival's spirituality.

Dhaakis: The rhythmic beats of the dhaak, played by these talented artists, form an integral part of the Durga Puja experience. Their heart-thumping music creates an atmosphere of joy and celebration.

Electricians: The unsung heroes behind the breathtaking light installations that adorn the celebration. These professionals work tirelessly to set up the intricate lighting displays that bring added magic to the festivities.

This professional campaign titled 'Anmol Kalakaar - Celebrating Unsung Artists...' was published in India in October, 2023. It was created for the brand: Anmol Biscuits, by ad agency: Meraqi Digital. This Content, Digital, and Film media campaign is related to the Confectionery, Snacks and Food industries and contains 4 media assets. It was submitted 6 months ago by Ankit Saraf of Meraqi Digital LLP.


Client - Anmol Industries Ltd.

Agency - Meraqi Digital
Agency Creative - Nishkarsh Sachdeva
Account Manager - Vasudha Kedia,
Agency Producers - Snehja Sanganeria and Ankit Saraf
Client Team: Aman Choudhary, Rajan Makani, Yash Gudiyal

Production House - Ice Media Lab
Producers - Debojit Saha , Ambarish Majumdar, Anirban Ajoy Das

Director - Anitirtha Mustafi
Creative Director - Pinaki Shoukalin Ghosh
Associate Producer - Trisha Biswas

D.O.P. Team - Rimil Chowdhury
Editor & Colorist - Aritra Dutta Banik
Music Director & Arrangement - : Deb A Brata

DA - Sayantan Basu
Associate Editor - Atmajo Ghosh

Art Director - Prasenjit Sarkar
1st AD - Rishav Bhattacharya
2nd AD - Sohela Dutta
Production Manager - Anirban Paul

Cast - Kartik Mondal, Netai Das, Mithun Dey.
Voiceover - Chandra

Finishing Studio - orreh
DI Lab, VFX, CGI & Composting - orreh

Flute: Sushruta Goswami Mix & Master: Shamik Guha Roy Muzik House Studio


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