Tiger Beer

The Brewery (DC)

Agencies: Seven Sunday Films Le Pub APAC


Ever wondered what happens in the Tiger Brewery? Join us in this epic journey and discover why Tiger Beer is brewed with boldness, globally acclaimed.

In an ode to the intricate tapestry of brewing the finest beer, beautifully woven across unforgettable journeys, Seven Sunday Films together with Le Pub creates an extravaganza film. Their canvas? Tiger Beer, the iconic brand renowned for its beer craftsmanship that embodies the essence of the Southeast Asia region.

Under the adept director of James Coton, the film comes alive, capturing the essence of each brewing technique and the dedication of the artisans involved. This new commercial is not just a film; it's a visual masterpiece that encapsulates the essence of Tiger Beer's spirit, resonating with the rich tapestry of cultures and flavours across the region. With meticulous attention to detail, Seven Sunday Films, Le Pub and the talented director James Coton have brilliantly brought Tiger Beer's story to life, painting a vivid picture of the brand's heritage and global appeal.

Afeeq Nadzrin, the Executive Producer added, "Crafting Tiger Beer's brand film with James Coton was like concocting the perfect brew – a blend of creativity, passion, and a touch of magic. We embarked on an adventure, not just to capture the essence of brewing, but to tantalise taste buds. Each frame resonates with the spirit of the Tiger essence, making this project not just a commercial endeavour but a flavourful masterpiece, a celebration of creativity that knows no boundaries."

James Coton said, “Tiger Beer fascinated me - it’s a story, a heritage. Directing this allowed me to venture not just a commercial; but a combination of storytelling and the soul of the brand. I’m grateful to have been given the opportunity to work alongside Seven Sunday Films and the agency on this.”

"We had a lot of fun thinking about the art direction of every room to transform something usually dull, like the brewing process, into an exciting and cool visual metaphor." - added Diego Barboza, Associate Creative Director at Le Pub, who worked in this project with his creative partner - Associate Creative Director Henrique Lamenha, that said: We had the absolute honour to work with Eye of The Tiger, a classic masterpiece that was reinvented with the talented voice and wits of Mega Ran into a powerful track that elevates the energy of the film to the stratosphere.” Le Pub's creative team also counted on the guidance of Cyril Louis, Executive Creative Director, and Ivan Loos, Creative Director.

The brand film carries not just a message about a beverage but a celebration of tradition, craftsmanship, and the art of brewing. It’s a toast to the artisans who meticulously brew Tiger Beer and a tribute to the diverse cultures that inspire its unique flavours.

This professional campaign titled 'The Brewery (DC)' was published in South Korea in March, 2023. It was created for the brand: Tiger Beer, by ad agencies: Le Pub APAC and Seven Sunday Films. This Film medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 6 months ago.


Advertising Agency: Le Pub APAC
Production Company: Seven Sunday Films
Executive Producer: Afeeq Nadzrin
Film Director: James F. Coton
Assistant To Director: Rodney L. Vincent
Producer: Selvi Cahyani
Line Producer: Giovanni Suteja
Post-Producer: Yandani Wijaya
Director Of Photography: Mathias Penachino
Production Designer: Lucie Libotte
Editor: James F Coton
Colourist: Arthur Paux
VFX: The Seed VFX
Online Support: Sunday Morning Studios

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