Description
A bond reimagined. A ritual reversed. A story that reminds us love has no fixed roles. 💛
For Raksha Bandhan, we partnered with Anmol Industries to tell a story that turns tradition on its head — where the brother ties the rakhi, and the sister receives the love she’s always given.
Conceptualized, written, and executed with heart, this film captures an emotional shift — one that celebrates equality, affection, and the evolving nature of sibling bonds.
Because #IsBaarMeraNumberHai isn’t just a line — it’s a change in perspective.
This professional campaign titled 'Iss Baar Mera Number Hai' was published in India in October, 2025. It was created for the brand: Anmol Biscuits, by ad agency: Meraqi Digital. This Digital and Film media campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 2 months ago by Ankit Saraf of Meraqi Digital LLP.
Credits
ANMOL BISCUITS TEAM
Executive Director – Marketing: Aman Choudhary
Marketing Team: Mithilesh Mishra, Kaustubh Jamwal
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AGENCY TEAM
Advertising Agency: Meraqi Digital
Agency Producers: Ankit Saraf, Snehja Sanganeria
Account Director: Aastha Jhunjhunwala
Script and Creative: Nishkarsh Sachdeva
Senior Account Manager: Debolina Dey
Graphics & Design: Hamzah Saud, Sudip Halder, Sourav Ruidas
Social Media Team: Sakshi Maheshwari, Prerna Jaiswal
Media Strategy: Akash Kumar, Sneha Dutta Tapaswi
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PRODUCTION TEAM
Production House: Chiclet Films Private Limited
Producers: Abhrajit Bhattacharyya, Arijit Bandhu Ghosh
Executive Producer: Altamash Hamid
Line Producer: Anuraag Pati
Cast:
• Pehu Sungupta
• Ayan Ganguly
• Saanvi Agarwal
• Ahsan Hassan Khan
• Roopkotha Chakraborty
• Aryan Kundu
Director: Arijit Seth
Cinematographer: Sukrit Ghosh
Chief Assistant Director: Asim Kumar Ghosh
Assistant Director: Subham Talukdar
Costume Designer: Sumita Saha
Makeup Artist: Chandradip Chakraborty
Hair Stylist: Saraswati Palit
Editor: Rani Bed Banshi
Colourist: Sunanya Dey
Sound Designer: Sumit Nandi
Background Music: Sumit Nandi
Mixing Studio: Crescendo Studio (Mumbai)
Post-Production Studio: Eskay Equipment
Casting Director: Vicky Deep Dutta
Casting Agency: Avenir Talents
VFX: Liquid Flow
