Agency: TBWA\Paris


A Big Mac with a different ingredient from the Big Mac Original, is it really a Big Mac?

Each new recipe variation (Big Mac BLT, Big Mac Bacon etc.) provokes debate within the Big Mac fan base. Between the irreducible conservative of the original recipe and the one for whom a revisited Big Mac is sometimes even better than the Big Mac Original, the debate is not about to stop!

In line with the saga deployed in recent years, McDonald’s and TBWA\Paris sign a new opus for the release of the Big Mac™️ Chicken further pushing this endless debate: in space.

Two protagonists debate fervently, in a space shuttle, with the only argument: «Chicken», «Not chicken».

A running gag that goes on and on and that fails to resolve the debate… will make more than one smile.

This professional campaign titled 'AN INFINITE DEBATE' was published in France in September, 2022. It was created for the brand: McDonald's, by ad agency: TBWA\Paris. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.


Client Managers : Xavier Royaux, Anne Lainé, Vanessa Sales, Clémentine TeissedreDalou, Louise Fabries
Agency Managers : Christophe Neyret, Margaux Wanin, Julia Montagu, Anaïs De Francony

Executive Creative Directors : Benjamin Marchal et Faustin Claverie
Art Director : Olivier Mularski
Copywriter : David Philip
Production : TBWA\Else
CEO : Maxime Boiron
Post Producer : Severine Damolini, Eleonore Girard
3D : Younes Chekouh
Sound : \Else
Head of Music and Sound : Olivier Lefebvre
Sound Producer : Fabrice Pouvreau


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