Lavazza enters the metaverse with Lavazza Arena

Agency: We Are Social


Lavazza has officially entered the metaverse by launching a football video game designed to raise awareness among youngsters about one of the most urgent environmental issues, deforestation. Lavazza Arena enables the community to have fun and at the same time understand the extent of the phenomenon: everyday, the Amazon Forest is losing over a million trees, equivalent to the area of a football pitch every 20 seconds.

This professional campaign titled 'Lavazza enters the metaverse with Lavazza Arena' was published in Italy in September, 2022. It was created for the brand: Lavazza, by ad agency: We Are Social. This Integrated medium campaign is related to the Soft Drinks industry and contains 5 media assets. It was submitted almost 2 years ago.


Agency: We Are Social
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Director: Paulo Gonzalez, Mattia Lacchini
Senior Creative: Lorenzo Canazza, Antonio Mitra
Creative: Francesco Ravelli
Senior Art Director: Stefano Summo
Art Director: Paolo Palazzo, Luigi Muraro
Editorial Supervisor: Alessandro Romeo
Senior Editor: Federica Mordini
Head of Client Services: Miguel Lima
Senior Account Director: Luca Temporelli
Account Manager: Camilla Beghi
Senior Account Executive: Andrea Dagoberto Belloni, Silvia Appiani
Writer: Maneh Kocharyan, Federica Camilloni
Innovation Director: Luca Della Dora
Influence Marketing Manager: Edoardo Cioli Puviani
Influence Marketing Manager: Sofia Sarcina Di Fidio
Technology Director: Simone Scremin
Technology Supervisor: Cristian Schirru
Video Editor: Dario Sepe

Game development: Dubit Studio

Allegiant Airlines


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