New York Festivals has, for decades, celebrated the best of Healthcare, Wellness, and Pharmaceutical advertising. After a multi-year hiatus due to the pandemic, the competition has returned with a new name and branding—NYF Health. Ogilvy Health worked with NYF Health to create a humorous print campaign for the new edition, slyly nodding to the competition's long-term existence by claiming "We were into health when New York wasn't" amidst a backdrop of retro New York imagery.
This professional campaign titled 'Healthy since 1957' was published in United States in August, 2022. It was created for the brand: New York Festivals, by ad agency: Ogilvy Health. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 24 days ago by Chief Creative Director, NA: Adam Hessel of Ogilvy Health .
Advertising Agency: Ogilvy Health
Chief Creative Officer, NA: Adam Hessel
Executive Creative Director: Erik Vervroegen
Head of Design: Alec Vianu
Production Company: Illusion CGI Studio
Photographer: Leland Bobbé
Illustration Company: Illusion CGI Studio