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WWF

Also Freedom

School: Freelance

Description

In a world where freedom takes on countless forms, we present a visually captivating journey. A soaring bird symbolizes one dimension of freedom, while a tranquil fish in its bowl represents another. Through these contrasting visuals, we showcase that freedom's essence isn't confined to a single mold.

This campaign calls for a profound shift in perspective. 'Freedom & Also Freedom' reminds us that individual liberty varies for each, just as the bird and fish embrace their unique realms. Amidst these differences, a powerful message resounds: respect the variations, let empathy guide our decree.

This student campaign titled 'Also Freedom' was published in India in August, 2023. It was created for the brand: WWF, by ad school: Freelance. This Digital medium campaign is related to the Pets and Public Interest, NGO industries and contains 3 media assets. It was submitted about 1 month ago by Copywriter: Arun Anoop.

Credits

Copywriter: Arun Anoop
Designer: Arun Anoop

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