Endangered Pieces

Agency: AKQA


World Wildlife Fund Canada is marking National Panda Day by announcing a collection of customized jigsaw puzzles designed to raise awareness about biodiversity loss and support its critical conservation work.
The four puzzles, produced under the title Endangered Pieces, contain only as many pieces as animals left in the wild. The giant panda puzzle, thanks to successful conservation actions taken over the last three decades, is the largest one, containing 1,864 pieces. The Sumatran tiger puzzle is 400 pieces, the pygmy three-toed sloth is 79 pieces, and the Southern Resident killer whale, an icon of the Pacific coast, is the smallest offering with just 73 pieces.
These family-friendly puzzles, produced by leading design and innovation company AKQA, can also spark important conversations across generations about the state of wildlife and our planet, and offer a tangible way to grasp just how few of these species are left in the wild.

This professional campaign titled 'Endangered Pieces' was published in Canada in March, 2022. It was created for the brand: WWF, by ad agency: AKQA. This Integrated medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 2 years ago.

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