Expekt the unexpected

Agencies: DEEBEE Komponent creative


EXPEKT needed a launch film for the Danish market. The idea was to visualize the brand by unfolding a world of mystery, thrill, and uncertainty that keeps surprising. The goal is to show the unlimited possibilities you get by expecting more.

This professional campaign titled 'Expekt the unexpected' was published in Denmark in August, 2023. It was created for the brand: Expekt, by ad agencies: DEEBEE and Komponent creative. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 3 months ago.


Concept & Director: Daniel Debes Bruun
DOP: Jonas Møller
Talent: Daniel Nilsson
Agency & production: Komponent
Producer: Frederik Vendal
Production manager: Frederik Barington
Editor: Ogi Curcic
Colorist: Mariam Latif
Sound design: Kevin Koch AC: Sebastian Sandnes
2.nd AC: Vilas Marstrand
Steady cam operator: Flemming Laybourn
Gaffer: Claus Høyner
Best boy: Ulrik Gani
Set design: Wonderlandproductions // Mads Jørgensen
Stylist/MUA: Katrine Bech
Casting: Sussi Wagner // Who’s Polly


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