Vahans Of Imagination

Agency: SoS Ideas

This Pujo, ride on your imagination

This Pujo, go on a roaring adventure

This Pujo, let the nights unfold with mystery.


Durga Puja is one of the grandest festivals of India, especially for the Bengali community. It is a time when the excitement in the air is palpable and people gear up to live to their fullest.

A five-day long celebration, Goddess Durga along with her four children, Laxmi, Saraswati, Karthik and Ganesh are worshipped during these days. These Gods and Goddesses have Vahanas. For Ma Durga, Lion is her Vahan; for Laxmi, it is an owl; for Saraswati, a Swan; for Karthik, a peacock and for Ganesh, it is a mouse. According to mythology, it is believed that these Gods and Goddesses get on their Vahanas and set off on their journey to come down to earth and celebrate along with the mortals during the five days of Durga Puja.

Before the Durga Puja frenzy begins, Anandabajar Patrika, one of the leading newspapers of West Bengal publishes a children's magazine called “Anandamela Pujabarshiki.”

We all know that books are a child’s best friend. And when it comes to transcending to different worlds, who does it better than our beloved books? When children have their best friends by their side, they can turn even the most commonplace moments into magical worlds of their own, driven by their imagination. The magazine, Anandamela Pujabarshiki is that best friend, which allows them to transcend into a world of adventure, science fiction, mystery and so much more. Their imagination turns to reality as they immerse themselves into the enthralling twists and turns of the stories within its pages.

Through this visual, we have attempted to explore the idea of how the world of imagination and the excitement of one of India's biggest festivals, Durga Puja comes together to give this celebratory spirit a beautiful creative representation.

This professional campaign titled 'Vahans Of Imagination ' was published on August 17, 2023. It was created for the brand: Anandamela, by ad agency: SoS Ideas. This campaign contains 3 media assets. It was submitted 4 months ago by Creative Director: Kamalika Ganguli of Sos Ideas Pvt. Ltd.


Advertising Agency: SoS Ideas
Founders & ECD: Souvik Misra & Soubhik Payra
Creative Directors: Joy Aichbhowmick, Subhadeep Dawn & Ananda Ray
Copywriter: Kathakali Rudra
Art Director: Suvendu Roy
VP & Client Servicing Head: Anirban Sarkar
Client Servicing Team: Sayani Ghosh & Meheli Das



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