Over 10 billion emojis are sent on social media each day, and animal emojis are some of the most popular. 73% of those animal emojis represent an endangered species. So WWF partnered with a coalition that includes Facebook, WeChat, and TikTok to get users to notice the animal behind the emoji, and drive donations, before it was too late.
This student campaign titled 'Extinct Emojis' was published in Canada in May, 2021. It was created for the brand: WWF, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 12 months ago.
Advertising School: Miami Ad School, Toronto, Canada
Copywriter: Aman Soin
Art Director: Amira Moussa