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WWF

Birdsong

Agency: Laboratory Group

Description

1945 New York. Béla Bartók composed his last completed work, Piano Concerto No. 3 in E major. What makes this piece special that it contains bird sounds collected by him. In 2020, we brought Bartók's bird sounds back to the forest. Fortunately, it wasn't just the birds who answered to us, but people also. Total reach: 399 600 people in the region, outstanding video view numbers with 26% thru plays and 10% click-through to the petition site.

This professional campaign titled 'Birdsong' was published in Hungary in November, 2020. It was created for the brand: WWF, by ad agency: Laboratory Group. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by Creative Director: Sandor Haszon of Laboratory Group.

Credits

Advertising Agency: Laboratory Group, Budapest, Hungary
Production Company: Juno11
Creative Concept: Alex Szénássy
Creative Concept: Sándor Haszon
Client Service Director: Gábor Váradi
Flute Musician: Berta Bánki
Director: Tamás Füzesi
Editor: Vivien Katona
Sound Designer: Petra Kissik
Producer: Claudia Sümeghy
Production Manager: Rebeka Takács

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