Description
The commercial tells an emotional story that celebrates the importance of nurturing relationships with the people we love. A young grandson embarks on a journey to visit his grandfather, who is in the hospital. He brings with him two symbols of their special bond: the traditional Christmas sweater and a chessboard. In the hospital room, the two reconnect, sharing a moment of intimacy and affection through their usual ritual. The story emphasizes that the true value of life lies in dedicating time and energy to those we love, rediscovering the beauty of small gestures and authentic connections.
This professional campaign titled 'All in our hands ' was published in Italy in December, 2024. It was created for the brand: Fiido, by ad agency: Jack and Rov. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 6 months ago.
Credits
Advertising agency: Jack and Rov
Production company: Jack and Rov
Directors: Giacomo Cagnetti and Rovero Impiglia
DOP: Giacomo Cagnetti
Set designer: Pierluigi Alessandrini
Actors:
Vittorio Bianconi
Luigi Coccia
Samuele D'Ercole
Eugenio Paglione
Francesca Galiffa
Andrea Paglion
Music' “This time of Life” Beò and Yuval Semo
