Kheir Zaman Creative Campaign

Kheir Zaman is part of the well-known Mansour Group. As a large-scale business,
customer service is at the core of their operations, and the company touches millions of
lives daily. This scale allows them to positively address some of Egypt's biggest
challenges. As founders of the popular supermarket chains Fresh Food Market and Kheir
Zaman, they have significantly contributed to the development of retail grocery shopping
in Egypt.
The campaign aims to attract budget-conscious families and individua​​​​​​​ls by emphasizing the affordability, variety, and quality of essential grocery items. Messaging will highlight Kheir Zaman as a convenient, one-stop shop offering daily necessities and fresh produce at competitive prices. Promotions, in-store offers, and digital marketing will raise awareness, drive store traffic, and boost sales.
Marketing Objectives
Increase Market Share
Enhance Brand Awareness
Improve Customer Experience
Target Audience
Social Class: Class B and C
Age: adults between 25-45 years
Gander: Males & females
Personality: Customers are practical, value-oriented, and prefer convenience.
Values: They prioritize family, savings, and quality.
Behavior: They look for discounts and prefer stores offering variety.
Advertising Mediums:
ATL: Eye-catching outdoor ads placed on highways, metro stations, and busy urban areas in cities like Cairo and Alexandria, ensuring high visibility.
TTL: Engaging social media content designed for platforms like Instagram and Facebook, where our audience spends most of their time online.