Description
Following the launch in September of an initial campaign featuring the Devialet Phantom Ultimate 98 dB – Pulse Blue speaker, the French acoustic engineering brand is extending its global communications with a multi-product campaign launching on November 3. Created by Bonjour Paris and produced by Ever.
Devialet is continuing to build on its “Alive with Sound” brand platform with a second campaign conceived by Bonjour Paris, further developing the partnership between the brand and its global ambassador, Isack Hadjar, Formula 1® driver for the Oracle Red Bull Racing team.
Having explored the intersection of speed and sound sensations for the launch of the exclusive Pulse Blue edition, this new campaign reveals another dimension: connection. Shared memories, team spirit and technical expertise provide the narrative thread, bringing the worlds of Devialet and Formula 1® closer together, united by the same uncompromising standards of precision and performance. Built around the brand’s signature colors, the campaign showcases the full product range: Devialet Phantom Ultimate, Devialet Mania, Devialet Dione and Devialet Gemini II.
To bring both campaigns to life within a single shoot, Bonjour Paris and its production partner Ever developed a hybrid production setup combining live-action footage with AI-generated imagery projected onto a digital screen. The production brought together directing duo Akatre and music production studio MIM.
Launching internationally on November 3, this campaign is part of a creative platform designed to stand the test of time.
This professional campaign titled 'Alive with Sound' was published in France and Multinational Worldwide in November, 2026. It was created for the brand: Devialet, by ad agency: Bonjour Paris. This Film and Integrated media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 2 media assets. It was submitted 16 minutes ago.
