ADVERTISING

Canal Plus

AiMen

Agency: BETC

Description

For the launch of the CANAL+ Young Pope series, we wanted to promote Pius XIII, a modern yet ultra conservative pope played by Jude Law. We created AiMEN by programming the artificial intelligence IBM Watson to the image of this pope so that he could express himself in real time on social networks. It answers users in a contextualized way by only quoting verses from the Bible when they go too far or are contrary to the morals of Pius XIII.

This professional campaign titled 'AiMen' was published in France in October, 2016. It was created for the brand: Canal Plus, by ad agency: BETC. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 5 years ago.

Credits

Advertising Agency: BETC, Paris, France
Executive Creative Director: Stephane Xiberras
Creative Directors: Benjamin Le Breton, Arnaud Assouline
Art Director: Julien Vergne
Copywriter: Alexandre Girod
Digital Producer: Bao Tu Ngoc
Assistant Producer: Josselin Bondoin
Strategic Planner: Julien Leveque
Production Company: Make Me Pulse

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