AIgorithm

Orès Collective launches AIgorithm, AI at the service of creativity and innovation
Last night in Ho Chi Minh City, Orès Collective unveiled AIgorithm, a bold project blending art, technology, and artificial intelligence, during a launch event attended by over 300 guests.
Conceived as a living laboratory, AIgorithm explores new forms of creation enabled by AI — not as a threat, but as a fertile ground for experimentation. Featuring more than 30 international artists, the project offers a collaborative vision between humans and machines, where artificial intelligence becomes a tool, a material, and a source of inspiration.
Visual installations, live performances, interactive and generative works: the audience experienced an immersive journey where each station challenges our relationship with creativity in the era of emerging technologies.
“We wanted to create a space that breaks the myths and fears around AI, to concretely show what it enables when put at the service of creation. Not a theoretical speech, but an experience to live, see, hear, and feel” explains Pierre-Étienne, Director of Orès Asia.
And AIgorithm doesn’t stop there.
– Free workshops will be held at several Vietnamese universities, in partnership with Hailuo AI, to introduce students to generative AI tools.
– The exhibition will be presented at the French Tech Summit, then at the De La Sol gallery at the end of June, before traveling to Shanghai and Paris.
– Finally, a multi-episode documentary, UNSCRIPTED, will reveal the behind-the-scenes of the project, tracing the concrete integration of AI at every stage of the creative process. Watch the first episode here
With AIgorithm, Orès Collective asserts its pioneering role in augmented creation by highlighting its expertise in artificial intelligence. Through this initiative, the group also demonstrates its ability to design innovative experiences that combine meaning, technology, and aesthetics — opening new paths for both brands and creators.