In the automotive market, consumers are looking for the easiest possible purchase path, just as they look for a vehicle. But this purchase remains complicated, sometimes stressful, and even more so in a context of tension in purchasing power and ecological urgency. The user experience has become a new essential competitive lever for all brands, beyond pure players.
This is why Autosphère is changing the rules of the game of car purchase and maintenance, by offering a physical and digital solution from A to Z, which adapts to the needs, constraints and desires of each individual. A promise that assures its customers to put an end to the traditional constraints linked to the purchase of a vehicle, a new state of mind demonstrated by this campaign: Autosphere liberates the automobile.
This professional campaign titled 'Ahhhh' was published in France in January, 2021. It was created for the brand: Autosphere, by ad agency: Havas. This Film medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 2 years ago by Copywriter: Nugeron Kevin of Havas Paris.
Advertising Agency: Havas Paris, Paris, France
Sound Production: Hercules
President: Christophe Coffre
Creative Directors: Guillaume Blanc, Florian Roussel
Art Director: Maxime Treton
Copywriter: Kevin Nugeron
Account Director: Raphael Thierry
Account Manager: Emilie Callaud
Tv Producer: Phillippine Domenach
Producer: Karen Elalouf