Lottery bonds are a savings product where, instead of interest payments, investors can win prizes. For each lottery bond you buy you have several chances to win a million Swedish kronor. The best part is that all the money you invest is guaranteed and repaid when your bonds mature – in other words, you can win but never lose. So, to support our overall concept “Like winning but hate to lose?” we built the worlds most generous slot machine!
This professional campaign titled 'Adshel Slot Machine' was published in Sweden in December, 2009. It was created for the brand: Lottery Bonds, by ad agency: Storåkers. This OOH Outdoor medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 14 years ago.
Advertising Agency: Storåkers McCann, Stockholm, Sweden
Copywriter: Christian Heinig
Art Director: Ola von Bahr
Production Company: Mannerfeldt Design & Fabrication Group AB, Stockholm
Account Manger: Mirja Hjelm
Account Director: Robert Nygren
Final Art: Eric Moretti