Mothers often struggle with babies who only fall asleep in their arms, resulting in extreme fatigue and stress. Plasmon’s solution is triggered by a scientific insight: the sound of a mother’s heart has an instant soothing effect and helps the baby fall naturally asleep.
This professional campaign titled 'Ninna Mamma - A Mother’s Lullaby' was published in Italy in January, 2018. It was created for the brand: Plasmon, by ad agency: Alkemy. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Alkemy, Milan, Italy
Creative Directors: Federico Ghiso, Giorgio Cignoni
Creative Supervisors: Jan Mattassi, Marco Tironi
Art Director: Gaia Barison
Copywriter: Carmen Balestrieri
Designer: Mattia Rinaudo
Content Specialist: Valentina Sciuto
Account Director: Federica Busino
Account Managers:Valentina Boldrini, Arianna Cazzaniga
Social Media Account Manager: Francesca McCloskey
Production Company: Miyagi