The opioid addiction is rising among teens in America. Many of them get access and steal pills from close relatives, mostly grandparents, who don’t store their medicine in a safe way. So the risk of you becoming an accidental drug dealer increases if you don’t keep them in a safe place. These adverts were made for MedlinePlus, an online information service about medicine and health by the U.S. government. The goal was to increase awareness around the importance of safe medicine storage at home.
This student campaign titled 'Accidental Drug Dealer' was published in Sweden in March, 2018. It was created for the brand: MedlinePlus, by ad school: Berghs School Of Communication. This Print medium campaign is related to the Media and Public Interest, NGO industries and contains 3 media assets. It was submitted about 4 years ago.
Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Director: Kevin Krooks
Copywriter: Gustaf Ludvig Haffling