Petfinder Rockstar Games

Abandoned Pet Redemption

School: Miami Ad School


Red Dead Redemption 2 is an videogame that introduced a new feature allowing players to pet all dogs in the screen, which was a huge success, making players spend hours trying to pet every single animal in the game. Abandoned Pet Redemption is be an update to the game that will help abandoned animals by turning virtual petting into real life adoptions.
The update will replace all the animals in the game for avatars of real cats and dogs abandoned in shelters near the player. Whenever a player finishes the game, he will receive an email with the photo of the dog he petted most in the game, with a summary of the time spend playing with it and a link to adopt it in real life.

This student campaign titled 'Abandoned Pet Redemption' was published in Brazil in April, 2019. It was created for the brands: Petfinder and Rockstar Games, by ad school: Miami Ad School. This Digital medium campaign is related to the Gaming, Pets, and Public Interest industries and contains 1 media asset. It was submitted almost 5 years ago.


Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Luis Paulo Gatti
Art Director: Kauê Barbosa Novaes
Copywriter: Marcelo Szpigel Dzialoszynski

Telekom Romania


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