The Nigerian government recently signed the minimum wage bill into law. But a number of State Governors have indicated that they are not solvent enough to pay workers the new wage. On Workers' Day (May Day), we created this set of ads, which are a distress call to all government officials about the plight of the average Nigerian worker who can barely meet his/her basic needs. They deserve better pay and an improved standard of living.
This professional campaign titled 'Workers' Day' was published in Nigeria in May, 2019. It was created for the brand: BBDO, by ad agency: BBDO. This Print medium campaign is related to the Agency Self-Promo and Public Interest industries and contains 3 media assets. It was submitted almost 5 years ago.
Advertising Agency: BBDO West Africa, Lagos, Nigeria
Executive Creative Director: Tunde Sule
Creative Director: Kunle Akoleowo
Senior Copywriter: Simi Ajayi
Senior Art Director: Onyebuchi Ugwumbah
Copywriters: Oyindamola Oludipe, Onyebuchi Ugwumbah