Rockstar Games

COVID-19 Can Kill


A lot of people didn’t take the covid-19 emergency as seriously as it is, and keep going out as nothing happened. This social cause ad speaks to gamers and uses the language they know the most: the gaming one. It treats Covid-19 as a real weapon and invites people to stay home, in order to protect themselves and the others.

This student campaign titled 'COVID-19 Can Kill' was published in United Kingdom in March, 2020. It was created for the brand: Rockstar Games, . This Outdoor medium campaign is related to the Gaming, Public Interest, NGO, and Recreation, Leisure industries and contains 1 media asset. It was submitted over 3 years ago by fenestraz: gautier.


Art Director: Gautier Fenestraz
Copywriter: Marta Berardini


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