Description
To perform auctions you need items. So we turned to famous Swedish antiques expert Peder Lamm and let him scan the Internet for photos of houses for sale to see what the Swedes were hiding in their homes. When he found something he downloaded the image, circled the interesting item, put it on a postcard and sent it to the homeowners, asking if they wanted to sell more than their house.
This professional campaign titled 'A Valuable Postcard' was published in Sweden in December, 2014. It was created for the brand: Göteborgs Auktionsverk, by ad agency: Milk. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 9 years ago.
Credits
Advertising Agency: Milk, Gothenburg, Sweden
Account Executive: Anna Reynold
Production Managers: Bjorn Lind, Jessica Forsman
Art Directors: Kristofer Salsborn, Axel Tagg
Copywriters: Anders Malm, Anders Holmstrom
