A Social Link, Security, Freedom
Since 2008, the Jardin d’Arcadie are developing service residences for autonomous and semi-autonomous seniors, in search for a home corresponding to their age : innovative housing solutions between the historical home and nursing structures to free themselves from daily constraints. With 33 residences to date, the Jardins d’Arcadie are planning on opening 35 new residences for 2021.
Each residence possessed 90 to 110 apartments, with an average living surface of 40 m2 corresponding to the rental demand. Studios are found, T1bis, T2 and T3, with services included in the accommodation package, such as the caretaker service, the 24/7 staff presence, the coordination service, the entertainment programme, and shared spaces. On-demand services can be chosen as an option: catering, services to individuals, parties and animations to pay for, beauty salon, and a laundry service.
This professional campaign titled 'A Social Link, Security, Freedom' was published in France in July, 2018. It was created for the brand: Les Jardins d'Arcadie, by ad agency: Gloryparis. This Film medium campaign is related to the Professional Services industry and contains 3 media assets. It was submitted almost 5 years ago.
Advertising Agency: GloryParis, France
Creative Directors: Hugues Pinguet, Arnaud le Bacquer
Art Director: Gabriel Bonnefond
Commercial Director: Jean-Baptiste Herman
Chief of Project: Meriem Bouthiba
TV Prod.: Veronica Lachenal
Film Production: Raise Up
Movie Director: Matthieu Tribes
Sound Production: La Room