Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue.
Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world.
This professional campaign titled 'A Social Board Game' was published in France in April, 2017. It was created for the brand: Observatoire des Inegalities, by ad agency: Herezie. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Herezie Group, France
COO: Pierre Callegari
CEO: Andrea Stillacci
Associate General Managers: Edouard De Pouzilhac, Thomas Couteau
Associate Managing Director: Arno Pons
Executive Creative Director: Baptiste Clinet
Head of Creative Content: Paul Marty
Artistic Director: Jules Perron
Copywriters: Philippe Lesesvre, Paul Marty