Seven Propaganda

A new way to say "I love you"

Agency: Propaganda


A Communication agency was looking for a new way that could make the couples say "I Love You" interacting to the new medias, on brazilian's Valentine's Day. Then the agency came out with this: To say i love you, the person Just needed to ask the partner to double tap tin the instagram posts that says I ___ YOU and then reveal the message (completing I (Heart) U (you) with the heart icon that instagram shows when you double tap to like a photo.

This professional campaign titled 'A new way to say "I love you"' was published in Brazil in July, 2013. It was created for the brand: Seven Propaganda, by ad agency: Propaganda. This Digital medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted about 10 years ago.


Advertising Agency: Seven Propaganda, Natal, Brazil
Creative Director: Lucas Aquino
Art Director: Lucas Costa
Copywriter: Solano Gomes
Illustrator: Victor Hugo
Additional credits: Selma Barros


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