Sve za nju

Mammography campaign

Agency: Bruketa & Zinic


The campaign "Mammogram sees more than the eyes do" was created by Bruketa&Žinić OM for Sve za nju (All for her) non-profit organization gathering women treated for breast cancer. The campaign was launched on the occasions of the Daffodil Day – yearly humanitarian fund raising program for early breast cancer detection. The goal of the campaign is to raise awareness about the importance of a regular breast check-up – the mammography.
The main communication channel are the city light posters, provoking the public with a photography of a naked women during the day, while at night, when the lights are switched on, a detailed mammographic image of a breast appears. With this simple, but visually striking method, the campaign wishes to attract women’s attention about the fact how mammography is the most precise method for a promt breast cancer treatment and to get them to have the mammography.

This professional campaign titled 'Mammography campaign' was published in Croatia in March, 2013. It was created for the brand: Sve za nju, by ad agency: Bruketa & Zinic. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: Bruketa&Zinic OM, Zagreb, Croatia
Creative Director: Ivan Cadez
Senior Copywriter: Drago Mlakar
Art Director: Ana Belic
Account Director: Ivanka Mabic
Account Executive Senior: Ivana Drvar
DTP: Marko Ostrez, Radovan Radicevic


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.