Description
On the road, a cyclist never rides alone. Behind each one, there’s a story, a family, a life full of connections. For the Mónica Licona Foundation, we created a powerful visual campaign where cyclists appear riding with their loved ones literally on their backs. A striking metaphor that reveals a harsh truth: when a cyclist is hit, it's not just one life at risk, it's everyone who loves them.
A graphic campaign designed to raise awareness and remind drivers to respect the mandatory 1.5-meter distance. Because protecting a cyclist means protecting many lives at once.
This professional campaign titled 'A cyclist is more than one life' was published in Panama in October, 2025. It was created for the brand: Fundación Monica Licona, by ad agency: Star5. This OOH Outdoor and Print media campaign is related to the Other industry and contains 4 media assets. It was submitted about 2 months ago by General Creative Director: Camilo Garzón Rengifo of Star5 Ogilvy.
Credits
Agency: Star5
CEO: Gabriel Barletta
Chief Creative Office: Jorge Heilbron
Chief of Staff: Roberto Pérez
Executive VP: Manuel Álvarez
Creative Director: José Rolando Díaz- Jorge Heilbron
Art Director: Alberto Weand Ortiz
Graphic Designer | Retoucher: Mario Monteza
Senior Media Manager: Jeikob Camaño
Client: Fundación Mónica Licona
