Cycling is one the fastest growing sports in Panama despite the dangerous roads and lack of information about the law.
Many car drivers get annoyed by cyclists and accidents are common.
Despite this the sport is becoming more popular and thousands of new cyclists are riding on the roads, many of them ride in groups interfering with traffic and creating intolerance and constant friction with drivers. This campaign talks to both sides. On social media it makes sure that people understand that bikes by law are allowed on the roads. But it also talks to cyclists telling them that by law they also have to obey traffic norms, ride on single line and other educational tips. We are all drivers.
This professional campaign titled 'Bike' was published in Panama in September, 2018. It was created for the brand: Fundación Monica Licona, by ad agency: Y&R. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agency: Cerebro Y&R, Panama, Panama
Creative Directors: Jorge Heilbron, Jose Rolando Díaz
Art Directors: Alberto Weand Ortiz, Jorge Heilbron, Jose Rolando Díaz, Mario Monteza
Retoucher: Mario Monteza