Road Safety

45 Years of Controversy Times Fewer Casualties

Agency: La Chose


Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones.

This professional campaign titled '45 Years of Controversy Times Fewer Casualties' was published in France in June, 2018. It was created for the brand: Road Safety, by ad agency: La Chose. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 4 years ago.


Advertising Agency: la chose, Paris, France

Palm Hills Badya​


iStock Essentials

Car interface in HUD, GUI,adas, ...

Artist: NatalyaBurova

iStock Signature

Futuristic Smart Traffic Automot...

Artist: AerialPerspective Works

iStock Signature

Emergency distress Flare

Artist: smart_design

iStock Essentials

Winter Driving

Artist: FatCamera

iStock Signature

Hispanic Male and Female Road Co...

Artist: eyecrave productions

iStock Essentials

road worker, paints the traffic ...

Artist: Fernando Macias Romo

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.