For its 40th anniversary, « Highway to Hell » blows out its own birthday candles… On July 27th, to celebrate its 40th anniversary, ACDC’s legendary album « Highway to Hell » invites you to take part in an incredible and never seen before experience. To start things off, a little bit of science : studies have shown that the sound waves created by musical vibrations are capable of making flames flicker. It is even possible to blow them out completely…using the sheer power of rock’n’roll ! To celebrate Highway to Hell’s 40th anniversary, ACDC took up the challenge and set-up a massive installation : a wall made of 14 Marshall speakers, able to reach more than 130db, with a power of 4200W, placed in front of a birthday cake decorated with 40 candles…that will all be blown out by the music under your very eyes.
This professional campaign titled '40 Candles' was published in France in August, 2019. It was created for the brand: AC/DC, by ad agency: Brand Station. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 4 years ago by Executive Creative Director: Damien Guiol of Change & Brand Station Paris an FCB Alliance.
Advertising Agency: Brand Station Paris, Paris, France
Chief Creative Officer: Loic Chauveau
Creative Directors: Damien Guiol, Samy Benama
Art Directors / Copywriters: Damien Guiol, Samy Benama
Video Production: HK Corp
Sound Production: Caleson