24h Bus Stop

To help combat nighttime violence at bus stops, Drogaria São Paulo drugstore turned its own stores into part of the solution. Created by Brazilian agency LVL, the initiative used geographic intelligence to identify the most dangerous bus stops near existing drugstores. In response, drugstores that once closed at 11 p.m. began operating 24 hours, keeping lights on and the streets safer. The action not only leveraged data showing a 21% drop in crime with improved lighting, but also reignited public discussion around a 2016 Brazilian law — often ignored — that allows passengers to get off buses outside official stops in dangerous areas at night.