Control To Chew Case Study
Description
"Control to Chew" by Extra is a gaming controller designed to combat gamer rage. When frustration hits, special gum buttons pop out, offering immediate stress relief through chewing. This innovative design transforms negative energy into a positive experience, promoting healthier gaming habits. The campaign features influencer unboxings, e-sports activations, and a digital campaign encouraging users to share their "rage-to-good" stories with #Control2Chew.
This student campaign titled 'Control to Chew' was published in Colombia in May, 2025. It was created for the brand: Extra Gum, by ad school: Bendita Carpeta. This Design, Direct, and Integrated media campaign is related to the Food and Gaming industries and contains 4 media assets. It was submitted about 1 month ago.
Credits
School: Bendita Carpeta
Art Director: Sebastián Sandoval, Jonathan Lara
Copywriter: Sergio Gallego, Daniela Rodríguez
Motion Graphics: Daniel Andrade
