ADVERTISING

Description

100% Yours

“Should I get a dog? Maybe a cute little labrador pup.
Or the sweetest pit bull with a dot on one eye.
But my house isn’t that big…
Maybe I’m more suited for a cat.
A majestic Maine Coon to spoil.
Or a gentle Persian.
It would match my laid-back personality.
But I do love dogs…
What other breeds are there?”

Sounds familiar?

That’s often how people decide which pet to get. They get so caught up in breeds that they rarely consider adopting a “random” soul in need.

Unfortunately, breed often becomes the main factor behind the choice of a companion animal.

But what if we told you that you could have many breeds combined in one dog or cat?

For World Stray Animals Day (04.04.26), the Greek Ministry of Interior challenges the way people perceive animal breeds with a series of minimal, design-driven visuals featuring irresistibly cute dogs and cats, with a twist.

Each visual breaks down the breed percentages a stray animal might carry in its genetic background, turning what many see as a disadvantage into their greatest strength.

Because mixed-breed pets don’t belong to just one breed.

They belong to many.

And trust us. Once you adopt them, they become 100% yours.

This professional campaign titled '100% Yours' was published in Greece in March, 2026. It was created for the brand: Greek Ministry of the Interior, by ad agency: The Newtons Laboratory. This OOH Outdoor and Print media campaign is related to the Pets industry and contains 4 media assets. It was submitted 23 minutes ago.

Credits

Title - 100% Yours
Client - Greek Ministry of the Interior & Special Secretariat for the Protection of Companion Animals
Advertising Agency - The Newtons Laboratory & Gravity The Newtons
Creative Director - Giannis Sorotos
Copywriter - Dionysia Lampadariou, Christos Tsirigotis
Art Director - Gabriella Mousouraki
Account Director - Sofia Kornarou

ADVERTISING

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