Hello it’s your Farm Bureau agent

Ending a nearly decade-long hiatus, the Virginia Farm Bureau presents its latest work. The insurance provider partnered with Two Tango Collaborative to launch a campaign focused on what matters most – the people.

In a category known for touting price point or coverage features, “Hello it’s your Farm Bureau agent” is the first campaign of its kind to focus on the agents as the differentiator — by highlighting that Virginia Farm Bureau agents are local and rooted in their communities. Unsurprisingly, the brand tapped a local creative agency to highlight the human connection.

Two Tango leaned into animation, as the creative medium, to give the creative a distinctive edge. All of the work — from the font to the illustrations to the music — was completely custom and made by humans.

“We believe in the power community and putting people first, so this partnership has always felt very true to our ethos,” shared Erin Sarro, executive creative director, Two Tango Collaborative. “When you need help, being able to trust the person on the other end of the phone is essential, so we wanted to highlight that with Virginia Farm Bureau, you absolutely can.”

As part of the campaign, the insurance provider is also debuting a new tagline, “Always there. Always have been.” The messaging focal point serves as a reminder to Virginians that they can count on the Virginia Farm Bureau brand.