Description
The harder the past year, the harder we celebrate its end.
And judging by what 2025 put us through, the celebrations are bound to be deafening.
In Greece, everyone is looking forward to another excuse to be loud.
Greek municipalities are stocking up on fireworks to welcome the new year with a bang and send 2025 away for good.
But some hope this year can be a little different.
The Greek Ministry of the Interior, together with the Special Secretariat for the Protection of Companion Animals, brings attention to an issue best known by pet owners (and animals themselves): fireworks noise can cause panic attacks in pets, leading to unpredictable behavior, injuries, escape attempts and even death.
The solution is already here. Low-noise fireworks exist, but almost no one sees the point in using them. So, we had to make them look again, wishing for a New Year’s Eve where fireworks and pets can coexist.
It’s not a celebration without fireworks.
But it can still be a celebration without the noise.
This professional campaign titled 'Fireworks' was published in Greece in December, 2025. It was created for the brand: Greek Ministry of the Interior, by ad agency: The Newtons Laboratory. This Film medium campaign is related to the Pets and Public Interest industries and contains 1 media asset. It was submitted 3 minutes ago.
Credits
Client - Greek Ministry of the Interior & Special Secretariat for the Protection of Companion Animals
Advertising Agency - The Newtons Laboratory & Gravity The Newtons
Creative Director - Giannis Sorotos
Associate Creative Director - Chrysis Neophytou
Copywriter - Dionysia Lampadariou
Art Director - Markella Plianthou
Account Director - Sofia Kornarou
Production Company - Yeti Pictures
Sound - Bounce Audio
