Description
Print advertisement created by Y&R, Italy for WWF, within the category: Public Interest, NGO.
Caption
If you see an animal, you’re missing something. WWF.
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet
Dec 21, 2010 - 2:22jackmancer2017
Not a very strong ad in my opinion. What's the message they want us to remind?
Dec 21, 2010 - 2:46Sdb
The message is that you are missing some animal as u can only imagine them from the various objects around u. B4 its too late, we should help them survive.
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Dec 21, 2010 - 7:06LeeHarvey
Well Sdb explained it for you, sort of. Doesn't make the ad less confusing.
Creative Director
Dec 21, 2010 - 5:57Filipello Manuela
Già vista in Italia! (Graffettatrice a forma di capodoglio...)
Una tiratina d'orecchie.
Dec 21, 2010 - 11:14mdb1974
Copy is a leap. Seeing an animal in an inanimate object does not infer that your missing animals. If anything it infers that animals are front of mind.
Art Director
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