Description
Print advertisement created by Y&R, Italy for WWF, within the category: Public Interest, NGO.
If you see an animal, you’re missing something. WWF.
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet
Highest Rated
Già vista in Italia! (Graffettatrice a forma di capodoglio...)
Una tiratina d'orecchie.
Not a very strong ad in my opinion. What's the message they want us to remind?
The message is that you are missing some animal as u can only imagine them from the various objects around u. B4 its too late, we should help them survive.
Well Sdb explained it for you, sort of. Doesn't make the ad less confusing.
Già vista in Italia! (Graffettatrice a forma di capodoglio...)
Una tiratina d'orecchie.
Copy is a leap. Seeing an animal in an inanimate object does not infer that your missing animals. If anything it infers that animals are front of mind.
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