Description
Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The "Beautify your City" campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland's city streets transformed overnight.
This professional campaign titled 'Beautify your city, Bushy hedge rubbish bags' was published in New Zealand in December, 2010. It was created for the brand: Auckland City Council, by ad agency: BBDO. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 14 years ago.
Credits
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Agency Producer: Gabrielle Buckle
Group Account Director: Louise Kuegler
Account Director: Celeste Pulman