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Last Words of the Caspian Tiger

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by Linksus, China for WWF, within the category: Public Interest, NGO.

Caption

I’ve been lying on the scorching desert sand for 4 days now, the gunshot wounds no longer hurt. You people say tigers are king of the beasts and that we know no fear, but when the world started to echoed with the sound of gunshots and our numbers started to decrease even we learned fear. The thoughts of my dead friends and the disappearing forest continually remind me that death is very close. I hope our tiger skins, bones and organs can heal you of your greed and cruelty.

Advertising Agency: Linksus, Beijing, China
Creative Directors: Polar Qiao, Liu Qiang, Gentrad
Art Directors: Polar Qiao, Sui ZhanFeng
Copywriters: Gentrad, Tian LinYan
Illustrators: Guo QingWen, Guo Ge
Photographer: G7studio
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Highest Rated

Klara K.'s picture

Powerful and the style of old times traveler's notes is nostalgic and romantic.

Klara K.
Activity Score 3343
Charles University in Prague
morse's picture

Cool art direction. Love the treatment of typography.

morse
Activity Score 18087
Art Director |

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kleenex's picture

Solid work on all three ads.

kleenex
Activity Score 53951
Web Designer/Developer
dotunbello's picture

kaboom

dotunbello
Activity Score 148
Copywriter
Klara K.'s picture

Powerful and the style of old times traveler's notes is nostalgic and romantic.

Klara K.
Activity Score 3343
Charles University in Prague
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