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European Car Free Day, Day

Campaign
Agency Network: 
Published/Aired: 
September 2009
WWF:  European Car Free Day, Day

Description

Photographer: Tomek Albin, shootme.pl

Print advertisement created by Ogilvy, Hungary for WWF, within the category: Public Interest, NGO.

Caption

European Car Free Day, September 22 2009

Advertising Agency: Ogilvy, Budapest, Hungary
Creative Director: Bartek Rams
Art Director: Diana Pusztai
Copywriter: Judit Kun
Retouch: Stanisław Tarczyński
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Highest Rated

Jay Pope's picture

Very nice. Love the concept and execution.

Jay Pope
Activity Score 6
Haaga-Helia University of Applied Sciences
kingzeus's picture

nice idea :)

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

pez's picture

lovely!

pez
Activity Score 1804
Creative Director
alexander_bickov's picture

Cute

alexander_bickov
Activity Score 3281
Marlus Lau's picture

cool!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Ramezani's picture

i like this idea. but at the second time there are some problems.
There are two things, they show...
first one ist that driving a bike
second one is that the panda and not a jaguar?

and the panda have to be at the front of the bike not at the backside ?

Ramezani
Activity Score 315
Art Director at Art Director
whatthefudge's picture

Yes, it's a panda – probably because WWF has a panda as their logo. A jaguar would be more suitable on a Jaguar than on a bicycle.
Furthermore, the photo is showing the front of the bicycle, not the back, so everything is as it should be.

whatthefudge
Activity Score 1266
atb2005's picture

@Ramezani

The panda is at the front. And why should they be showing a Jaguar, which we associate with a car?

Great campaign!

atb2005
Activity Score 13557
mattlittlegym's picture

Are you people smoking something? Am I missing something?
"Brilliant?" Is there a difference between the two ads other than day and night? Just wondering..?

mattlittlegym
Activity Score 342
Advertising
silvertongue's picture

@Ramezani (& atb2005)

II agree, I'm getting a mixed message here: Why the bicycle and the change in mascot together? Surely this would've worked better on the Jaguar car itself? A sleeping hood ornament, perhaps?

And since when do bicycles have those ornaments anyway?

silvertongue
Activity Score 555
Copywriter
atb2005's picture

It's a "car free" day. That means no cars, public transportation, etc (nothing that emits C02) That's why they used a bicycle here. As for the bicycle mascot, that's WWF's mascot, the panda. Its use here is strictly artistic; don't read too much into it :-) Or yon can think of it as using a bike is just as luxurious as driving a car

atb2005
Activity Score 13557
lucdesaulniers's picture

Should have use a plane like last time. Would have made a nice ornament ;-)

lucdesaulniers
Activity Score 1145
morse's picture

Why the same ad twice?

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Adaddicted's picture

got the message, even if you remove that it works!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

ek kanya's picture

nice. i like it.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

shitmonk's picture

i fckn hate cars, love this one, how simple can it get :)

shitmonk
Activity Score 465
franktrana's picture

atb2005 said it.
Its the hood ornament swich that makes this idea good. Although i agree the two ads are to similar to eachother.

franktrana
Activity Score 99
Art Director at HK Advertisingbureau |

http://www.flickr.com/photos/24034638@N03/

dreadboy's picture

I would actually see this as a campaign for luxury bicycles, or that bicycles can be just as luxurious, rather than pointing to not use a car. Nevertheless - it's a clean and elegant ad.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

art.vs.commerce's picture

bit ordinary. two of the same executions does not make a campaign.

art.vs.commerce
Activity Score 566
Art Director
brandingworthspreading's picture

Amazing art as well.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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Jay Pope's picture

Very nice. Love the concept and execution.

Jay Pope
Activity Score 6
Haaga-Helia University of Applied Sciences
Guest's picture

like the idea, love the rendering, hate the panda-design

Guest
uncletui's picture

cool

uncletui
Activity Score 65
photographer
xishanzi's picture

Like

xishanzi
Activity Score 34
china
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