In Thailand, contraception pills ad are challenged with the obligation that does not allow them to advertised the product as "contraception pills" as such. So it has to be market as a pill which adjust women hormone to enhance their skin instead, but still somehow suggesting the "birth control" element discreetly.

This professional campaign titled 'Smile' was published in Thailand in April, 2010. It was created for the brand: Dianne, . This Print medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted about 14 years ago.


Creative: Trong Ronakiat


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