Elephant

Campaign
Agency Network: 
Published/Aired: 
January 2009
WWF:  Elephant

Description

Print advertisement created by Ogilvy, India for WWF, within the category: Public Interest, NGO.

Caption

Our life at the cost of theirs?

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay
Art Directors: Mandar Wairkar
Illustrators: Swapnil Nilkanth, Nishikant Palande
Copywriters: Sumanto Chattopadhyay
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Guest's picture

so, what should i do in order to help? die?

Guest
Guest's picture

Agree! Why kept saying the same darn thing?! I thought it's time a pro bono ad tells us something we don't or at least dont state the obvious. Give the viewer a solution or a call for action.

Guest
teenie's picture

Yes! Any ad trying to raise awareness, change people's behaviour and raise funds needs to blatantly tell people what they can do next. A nice idea for the sake of a nice idea means nothing to the cause. They need action, they need money. Sorry if a web site and phone number muck up your beautiful ad, but your ad awards aren't going to save these animals.

teenie
Activity Score 1894
Copywriter
Guest's picture

Great concept and art direction!

Guest
Guest's picture

good work, great illustration.

Guest
Guest's picture
Guest
Guest's picture

are you crazy? this has nothing to do with the ad from india!

Guest
Guest's picture

true !!
Thiefs

Guest
mozzaart's picture

hey gr8 work!!most WWF ads r amazing!!

mozzaart
Activity Score 12
calicut |

Beauty lies in the simplest of things..

Guest's picture

Awesome work!!!

Guest
salamandos's picture

nice!

salamandos
Activity Score 1947
Art Director
picktokyo's picture

shut up. this is shite

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

gr8 illustration!!!!

Guest
Guest's picture

it is a bit forced?
nice illustration anyway

Guest
Guest's picture

illustration are so awesome!!!

Guest
Guest's picture

guys! i think it's time you give us SOLUTIONS and not another SCARE tactics! but the art is cool. i love the details!

Guest
Guest's picture

Stop lifting idea guys. Pretty old idea.

Guest
Guest's picture

Beautifuly Illustrated

Guest
Guest's picture

great illustration & good work

Guest
Guest's picture

Sorry for late good hardwork & Nice illustration

Guest
abbaby's picture
abbaby
Activity Score 70
Illustrator
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